Under $100K in annual revenue? Your systems are still taking shape.
Let’s take the guesswork out of your finances while you build.
Imagine a future where numbers are the easiest part about running your business.
Your First $100K
You’re doing a lot—and it makes sense that your numbers haven’t been the priority.
You’re juggling clients, projects, content, fulfillment, admin, family, expectations—everything.
And the money? It’s just something that happens.
You’re not tracking cash flow, but you know when there's no money in the bank.
And you’re definitely not looking at reports—because honestly, what would they even tell you?
You’re not thinking like a CFO.
You’re just trying to stay afloat.
But deep down, you know you're just guessing.
You didn’t start this business to feel this uncertain.
You started it to build a life on your own terms.
And right now? That dream sometimes feels overwhelming.
Let's Face It: Traditional Accounting Doesn't Serve Entrepreneurs Like You
Most accountants weren’t trained to help entrepreneurs under 100K in revenue.
They were trained to help the wealthy stay wealthy—and most systems reflect that.
And tax pros? They’re brilliant at what they do. But taxes and cash flow are a different skillset.
The biggest tax strategies don’t kick in until you’re earning way more than $100K.
So where does that leave you?
Probably with a lot of questions—
about pricing, spending and saving—and no one with expertise to guide you.
That's where I come in.
I’m a creative entrepreneur first.
I became an accountant because I needed systems that made sense for me.
Now I build those systems for you.
Running a business is hard work. Understanding your numbers doesn't have to be.
Clarity for Your Books + Dashboard for Insights = Confidence in Your Business
Who Are We
I’m Erica, founder of 32 Bookkeeping LLC. I’m a business coach, accountant (not the tax kind!) and recovering burnt-out bookkeeper.
I built the tools I wished existed when I was overwhelmed, overthinking, and avoiding my own numbers.
I don’t believe in shame. I believe in structure.
And I’m here to help you stop guessing—and start deciding—with confidence.
How We’ll Work Together
Right now, your business probably feels tangled. The numbers are messy. You're probably not sure what’s working—or where your money’s actually going.
Here's how we change that:
- We start with a focused work session to untangle what’s going on and get clarity on where you are.
- You handle your day-to-day classifications—so you stay connected to your numbers. I build your custom dashboard from those reports—so you can finally see where you stand and where you're going with clarity.
- At Year End we wrap up your books to make them tax ready.
Your dashboard is designed to show three things:
• The Past (bookkeeping) • The Present (cash flow, actuals, profit) • The Future (goals + financial targets)
This isn’t just bookkeeping. It’s a system to make decisions with confidence.
Let’s get you out of survival mode—and into intention and strategy.
Your Future Is in Your Hands
What happens next depends on how clearly you can see where you need to go.
The Risk of Guessing
Most Failing Businesses Don’t Know They’re Failing—Until It’s Too Late.
Without this kind of clarity, you'll:
- Price too low—forgetting taxes and debt, and paying yourself what you deserve
- Overspend because you didn’t see the full picture
- Ignore reports because they feel like a foreign language
- Keep spinning in circles—without ever seeing the one small shift that could move you forward
- Lose momentum chasing every fire
Flying blind isn’t just risky. It’s also expensive.
50% of small businesses fail in their first 5 years. And it’s not because the owners didn’t care. It’s because they couldn’t see what was happening in time to course correct.
You can’t grow a business you don’t understand.
Our dashboard helps you finally see the truth—and make decisions from a place of power.
What If Your Numbers Finally Made Sense?
Most small business dashboards are built for accountants.
This one’s built for you.
It shows you:
- How much you made—and what’s actually profit
- How much to save for taxes (based on what you actually paid yourself)
- Where your cash is going—including debt, assets, and owner draws
- Whether you're on track with your budget—visually, not just in sea of numbers
- How much you need to bring in each month to hit your goals—without burning out or flying blind
- Catch problems before they become chaos
🟢 And the best part? You don’t need a finance degree to read it.
Our dashboard gives you relief, confidence, and a clear path forward.
Not just a path. A plan.
Are you ready to build with intention?
Step 1: One-Time Setup
Every great collaboration starts with a work session.
Quickbooks Online "QBO" Health Report
Try our Clean Books Challenge
$850
Ready to put your books to the test?
This one-time diagnostic report and score for your QuickBooks Online account.
Required before monthly support if you're already using QBO.
Get a high score and unlock credit towards Step 2
✓ Health Report + Clean Books Score ✓ Will serve as the roadmap for clean up no matter who does it ✓ Get up to $850 credit toward your next step (really!)
Half Day Work Session
2.5 hours of focused support
$500
Focused support to unlock next steps.
Whether you need setup, cleanup, or clarity, this session gives us space to make real progress.
Time-based, not scope-based—so we focus on what matters.
You can use your session for: ✓ New QBO setup or clean up ✓ Dashboard setup ✓ Strategy coaching ✓ Anything else that moves you forward
Full Day Work Session
5 hours of deep support
$1000
Focused deep-dive to achieve bigger goals.
We’ll use the time in whatever way gets you the most traction, clarity, or momentum.
The deeper we can go without interruption, the more we can unlock.
You can use your session for: ✓ New QBO + dashboard setup ✓ Great for big-cleanup execution ✓ Deep Strategy coaching ✓ Anything else that moves you forward
Step 2: Ongoing Monthly Support
These plans are built specifically for businesses earning under 100K—designed to meet you where you are, with the structure, visibility, and guidance to hit your goals.
Highest Value
$370/month
What's Included
✓ Monthly reconciliation of 2 operational accounts
✓ Monthly visual dashboard
✓ Cash flow, budget, and profit snapshots
✓ Your Past, Present, Future in a clear, digestible format
Plus
✓ Ongoing 1099 Vendor Prep
✓ Insight Monitor expert nudges when we spot room for improvements
Why It's Great
✓ Combines clean books + strategic clarity
✓ High-level clarity so you can track progress and lead with intention
Insights Only Plan
$250/month
What's Included
✓ Monthly visual dashboard from your uploaded reports
✓ Cash flow, budget, and profit snapshots
✓ Your Present and Future in a clear, digestible format
Why It's Great
✓ Works with any accounting software
✓ Ideal for DIY bookkeepers who want visibility without monthly review
✓ High-level clarity so you can track progress and lead with intention
QBO Review Plan
$185/month
What's Included
✓ Monthly reconciliation of 2 operational accounts
✓ Monthly Financial reports delivered through our portal
✓ Your Past organized accurately in your Quickbooks Online account
Plus
✓ Ongoing 1099 Vendor Prep
✓ Insight Monitor expert nudges when we spot room for improvements
Why It's Great
✓ Ideal for DIYers who want expert review on a monthly cadence
✓ Keeps your books accurate and dependable year round
Step 3: Year End Accuracy & Wrap Up
Optional, but essential if you want your books to be tax ready.
32 Bookkeeping
We help creative entrepreneurs set up QuickBooks Online with clarity and confidence—so you can finally feel in control of your money and your future.
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