Imagine a future where numbers are the easiest part about running your business.
Let’s Talk About the Reality
Business owners are overworked and underpaid.
And despite all the effort, it still feels like you're flying blind.
You started this business with vision and values.
But somewhere between client work, inbox chaos, and tax deadlines,
you maybe stopped feeling in control of your money.
You’re likely not tracking cash flow,
but you do know when there’s no money in the bank.
You’ve felt that pressure. You’ve made decisions from panic.
And it’s not because you’re lazy—or bad at business.
It’s because the system was never built for small, mission-driven entrepreneurs like you.
It was built to benefit the wealthy and keep the rest of us reactive, exhausted, and compliant.
But here’s the truth:
✨ Magic happens when your habits finally align with your goals ✨
And we’re here to help you build those habits—without shame, confusion, or burnout.
If you’re ready to stop guessing and start leading, you’re in the right place.
Traditional Accounting Doesn't Serve Entrepreneurs Like You
Most accountants weren’t trained to help values-driven entrepreneurs.
They were trained to help the wealthy stay wealthy—and most systems reflect that.
And while Tax Professionals are brilliant at what they do, approaching a Tax Pro for business insight will get you tax-driven advice. Many people don't realize that taxes and cash flow are a different skillset.
What you need is creative, visual insight on cash flow—rooted in your actual goals, not just what’s tax deductible.
That’s why I built the ✨Money Map Dashboard✨ from scratch.
I’m an artist and creative entrepreneur.
I became an accountant because I needed systems that worked for people like me—visual thinkers who lead with values, not just profit.
Now I build those systems for you.
Whether you’re making $50K or $1M, you deserve a financial structure that supports your values and fuels your growth—with intention, not chaos.
Running a business is hard work. Understanding your numbers doesn't have to be.
We make your financials make sense—visually, clearly, and without the jargon.
Who Are We
I’m Erica, founder of 32 Bookkeeping LLC. I’m a business coach, accountant (not the tax kind!) and recovering burnt-out bookkeeper.
I built the tools I wished existed when I was overwhelmed, overthinking, and avoiding my own numbers.
I don’t believe in shame. I believe in structure.
I’m here to help you stop guessing—and start deciding—with intention & confidence.
How We’ll Work Together
Bookkeeping isn’t a budget.
But it is the foundation for one.
We help you understand where your money’s been,
so you can plan where it’s going—with intention.
You can work with us for:
• Bookkeeping support (Quickbooks Online only)
• Strategy and dashboard insights (Money Map Dashboard)
• Or both, bundled for clarity + action
Our Money Map Dashboard turns your monthly data
into a clear visual snapshot of your past, present, and future.
It’s where the insight happens—but it only works if your books are reliable.
Your Future Is in Your Hands
The Risk of Guessing
Most Failing Businesses Don’t Know They’re Failing—Until It’s Too Late.
Without this kind of clarity, you'll:
- Price too low—forgetting taxes and debt, and paying yourself what you deserve
- Overspend because you didn’t see the full picture
- Ignore reports because they feel like a foreign language
- Keep spinning in circles—without ever seeing the one small shift that could move you forward
- Lose momentum chasing every fire
Flying blind isn’t just risky. It’s also expensive.
65% of small businesses fail in their first 10 years. And it’s not because the owners didn’t care. It’s because they couldn’t see what was happening in time to course correct.
You can’t grow a business you don’t understand.
Our dashboard helps you finally see the truth—and make decisions from a place of power.
What If Your Numbers Finally Made Sense?
Most small business dashboards are built for accountants.
This one’s built for you.
It shows you:
- How much you made—and what’s actually profit
- How much to save for taxes (based on what you actually paid yourself)
- Where your cash is going—including debt, assets, and owner draws
- Whether you're on track with your budget—visually, not just in sea of numbers
- How much you need to bring in each month to hit your goals—without burning out or flying blind
- Catch problems before they become chaos
And the best part? You don’t need an accounting degree to read it.
Our dashboard gives you relief, confidence, and a clear plan forward.
Are you ready to build with intention?
32 Bookkeeping
We help creative entrepreneurs set up QuickBooks Online with clarity and confidence—so you can finally feel in control of your money and your future.
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